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GLASS WORLD 2012 CHALLENGE THE GLOBAL ECONOMIC RECESSIONS BY THE MOST COMPREHENSIVE MARKTING CAMPAIGN GLASS WORLD HAS YET UNDERTAKEN.
A completely new form of extensive and fully integrated marketing campaign has been designed to suit the challenges against the economic downturn.
We believe that the key rule to fight back the economic downturn is by increasing the marketing allotted budget
THIS EXACTLY WHAT GLASS WORLD 2012 DID
We have strategically planned the visitor marketing campaign for GLASS WORLD 2012 to be directed to buyers and professional visitors.
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- TRADE MISSIONS HOSTING
A comprehensive program has been started to invite & host trade missions from the targeted markets in Africa & Middle East through the cooperation with the following associations:
• Head office of Egyptian Commercial Service in Cairo.
• Egyptian Commercial Representation Offices in 56 states around the world.
• Egyptian Ministry of Industry and Foreign Trade.
• Chemical & Fertilizers Export Council in Egypt.
• Egypt Expo and Convention Authority.
• Commercial and Industrial chambers in the targeted countries in Africa and MENA.
• Foreign Embassies in Egypt.
• International Businessmen Federations.
• International Associations that is related to Glass Industry all over the world.
Trade missions hosting program will be financially supported from the Egyptian Ministry of Industry and Foreign Trade.
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- VIP’S PROGRAME
- VIP hosting invitations will be sent to domestic and international targeted VIP visitors.
- Complimentary touristic tour to the Egyptian touristic areas in Cairo for the hosted and invited international visitors.
- HOSTING INDIVIDUAL BUYERS
Hosting individual buyers program has been started by the marketing research department in Nile Trade Fairs Co., the owner and the organizer of GLASS WORLD to host individual buyers from the targeted countries in Africa & MENA.
The Program Is Financially Supported By The Organizer.
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- PROSPECTIVE CLIENTS LIST
All glass world 2012 exhibitors are invited to provide their prospective clients list and we will invite or host them to visit the show.
- REGIONAL AND INTERNATIONAL MAJOR NEWSPAPERS
Series of adverts will be posted in the regional and international major newspapers in Egypt and the targeted countries in Africa and MENA; it will start one month before the show till the end of the show
- PRESS RELEASES
Series of releases in the main national newspapers and several international newspapers and magazines.
- EXTENSIVE ADS ON REGIONAL AND INTERNATIONAL GLASS MAGAZINES
Extensive and dedicated Ads have been started in the major regional and international glass magazines..
- Ads will be:
- Full page Ads
- Inserts
- Editorial News
- Pre and post show previews.
- EXTENSIVE ADS ON THE MAJOR GLASS WEBSITES.
Extensive and dedicated Ads have been started in the major specialized glass & industrial websites.
- EXHIBITING IN MAJOR GLASS EVENTS WORLDWIDE
GLASS WORLD is taking part in the major selected glass events all over the world prior to our show to ensure exposure and promotion to the targeted trade visitors.
- GLASS WORLD NEWSLETTER
GLASS WORLD newsletter is sent every 3 weeks through our database server to more than 13,000 trade visitors, to keep them updates with the latest news of the show.
- BILLBOARD, POSTERS, BANNERS AND ROAD FLAGS
Series of promotional billboard in many vital industrial zones, bridges and industrial cities, aside from posters, banners, and road flags to give the event wider exposure.
- SHOW PREVIEW.
The show preview goes out to our entire vast database of both the pre-registered and non – registered visitors; it offers the visitor a preview about Exhibitors and their exhibits as well as activities of the show.
- SMS
A string of SMS messages broadcasts will be done as forms of reminders four days before the show to our domestic database and one month before the show to our international database.
- BROADCASTING
Commercials will be aired on broadcasts nationwide a week before exhibition and during exhibition days.
- ONLINE MARKETING
All visitors marketing campaign is aimed to drive potential buyers to GLASS WORLD website before the event
As an exhibitor at GLASS WORLD 2012 you can get your own page on www.glassworldex.com
You can upload your logo, description, contact details, a hyperlink to your company website and information on products and services including photos and press releases.
For more information on the visitor marketing campaign please contact Ms. Marwa Sherif
Tel:002-02 26712287
Mob. 002 01001755321
00201111008852
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