A good planning for a vast marketing campaign is set to bring to you the professional key buyers and visitors, bringing you closer to your marketplace and puts you in direct contact with the industry's key player.
VISITING PURCHASING DELEGATION HOSTING PROGRAMME A comprehensive program has been started to invite & host a mass purchasing group from the targeted markets in MENA Region & Africa through the cooperation with the following associations:
• Head office of Egyptian Commercial Service in Cairo.
• Egyptian Commercial Representation Offices in 56 states around the world.
• Egyptian Ministry of Industry and Foreign Trade.
• Chemical & Fertilizers Export Council in Egypt.
• Egypt Expo and Convention Authority.
• Commercial and Industrial chambers in the targeted countries in Africa and MENA Region.
• Foreign Embassies in Egypt.
• International Businessmen Federations.
• International Associations that is related to Glass Industry all over the world.
Visiting Purchasing Delegation Hosting Programme will be financially supported from the Egyptian Ministry of Industry and Foreign Trade.
Complimentary touristic tour to the Egyptian touristic areas in Cairo for the hosted and invited VIP international visitors.
HOSTING INDIVIDUAL BUYERS Hosting individual buyers program has been started by the marketing research department in Nile Trade Fairs Co., the owner and the organizer of GLASS WORLD to host individual buyers from the targeted countries in Africa & MENA Region. The Program Is Financially Supported By The Organizer. .
PROSPECTIVE CLIENTS LIST All glass world 2012 exhibitors are invited to provide their prospective clients list and we will invite or host them to visit the show.
MARKETING CAMPAIGN CHANNELS
REGIONAL AND INTERNATIONAL MAJOR NEWSPAPERS Series of adverts will be posted in the regional and international major newspapers in Egypt and the targeted countries in Africa and MENA Region; it will start one month before the show till the end of the show
PRESS RELEASES Series of releases in the main national newspapers and several international newspapers and magazines.
EXTENSIVE ADS ON REGIONAL AND INTERNATIONAL GLASS MAGAZINES Extensive and dedicated Ads have been started in the major regional and international glass magazines.
Ads will be: Full page Ads - Inserts - Editorial News - Pre and post show previews.
EXTENSIVE ADS ON THE MAJOR GLASS WEBSITES. Extensive and dedicated Ads have been started in the major specialized glass & industrial websites.
EXHIBITING IN MAJOR GLASS EVENTS WORLDWIDE
GLASS WORLD is taking part in the major selected glass events all over the world prior to our show to ensure exposure and promotion to the targeted trade visitors.
GLASS WORLD NEWSLETTER
GLASS WORLD newsletter is sent every 3 weeks through our database server to more than 13,000 trade visitors, to keep them updates with the latest news of the show.
BILLBOARD, POSTERS, BANNERS AND ROAD FLAGS
Series of promotional billboard in many vital industrial zones, bridges and industrial cities, aside from posters, banners, and road flags to give the event wider exposure.
The show preview goes out to our entire vast database of both the pre-registered and non – registered visitors; it offers the visitor a preview about Exhibitors and their exhibits as well as activities of the show.
A string of SMS messages broadcasts will be done as forms of reminders four days before the show to our domestic database and one month before the show to our international database.
Commercials will be aired on broadcasts nationwide a week before exhibition and during exhibition days.
All visitors marketing campaign is aimed to drive potential buyers to GLASS WORLD website before the event
As an exhibitor at GLASS WORLD 2013 you can get your own page on www.glassworldex.com
You can upload your logo, description, contact details, a hyperlink to your company website and information on products and services including photos and press releases.